Best Practice in Digital Learning for the Pharmaceutical Industry

One of the most admirable qualities of the pharmaceutical industry is that it never stops innovating. Every success seems to create another opportunity to discover and improve pharmaceutical solutions for patients worldwide. With innovation comes the need and the knowledge to improve processes and maintain regulation standards, all of which need to be communicated to your teams and partners.

One way of ensuring that your teams and stakeholders stay up to date with changes and regulations is through the use of digital learning. Bespoke elearning solutions provide the pharmaceutical industry with an opportunity to reinforce compliance and competence for all stakeholders. With digital learning, pharmaceutical industry leaders are already transforming the way they communicate organisational and industry standards and encourage continued innovation. By employing the flexible, structured and measurable nature of digital learning, pharma companies are revolutionising the industry more than ever before.

Digital learning has many advantages. To ensure you get the most out of your bespoke e-learning solution, our Designers have created this best practice guide. For more information about digital learning in the pharma industry, contact us at Esus E-learning.

Best Practice Guide

1. Collaborate

The pharmaceutical industry has a very distinct and specific language and it is an industry packed full of regulations and processes. When it comes to creating digital learning solutions for your pharma organisation the best way to ensure success is to collaborate with all stakeholders. Every organisation is different, but a typical project might include team leaders, representatives of the human resources team and the compliance team.

Including everyone at the planning stage ensures that all key learnings are captured and all regulations adhered to. When collaborating it is important to avoid turning the process into a ‘design by committee’ project. Be clear with stakeholders from the start about where their contribution is required and what the follow up will be. In most scenarios, our clients keep stakeholders updated with progress reports at the development stage, roll-out stage, and (if relevant) the effectiveness of the finished project.

The other key party to collaborate with during the digital learning development process is of course your E-Learning Digital Designer. By working closely with your Digital Learning Designer you will help them create a solution that fits your exact needs.

2. Keep It Digestible

We live in a busy world and are exposed to an abundance of information on a daily basis. There is only so much information we can process, let alone retain so it is essential that learning solutions are digestible and can cut through the competing noise of the digital age.

Digital learning takes information that is hard to digest and creates bite sized modules that can be consumed with ease. When developing your bespoke elearning solution, Esus E-learning will help you create a practical timetable for delivering the content successfully. By breaking the content into logical sections for your audience, they will be able to complete each module without being overwhelmed by the volume of the overall course content. Creating a module structure method of learning is proven to increase information retention and engagement.

3. Make It Engaging

Policies, processes and standard operating procedures are all well and good but they are pointless if the learner does not find them engaging. When learners are not engaged, the success rate of training deteriorates significantly.

We work closely with our clients to create a learning experience that is engaging and therefore more effective and memorable. We take your static content in its current form – be that a lengthy PowerPoint or text document – and create interactive, engaging content. Using elearning courses, explainers, animation, gamification or trailers, your content will come alive in a way that makes an audience want to learn more.

Digital or ‘e-learning’ does more than deliver the required learning materials in an engaging digital format. eLearning simplifies complex topics while maintaining the integrity and importance of the learning matter.

4. Review and Measure

Once your digital learning solution is complete it is time to roll it out to your audience, but then what? Digital learning works best when measured regularly. Measuring engagement, module completion statistics and reviewing test results will help you understand how your audience is engaging with the content. Regular and consistent measurement means that you can then review which areas users need more assistance with and offer help or further support.

The benefit of digital learning is that the tools for measuring engagement and competency can be embedded within the learning solution. Pop-quizzes and built-in achievement goals that are rewarded with point systems and certificates are just some of the methods that can be used, methods that create less work for you while also incentivising your audience.

Talk To Us About Digital Learning For The Pharmaceutical Industry

At Esus E-learning we work with some of the biggest names in the pharmaceutical industry to provide bespoke elearning solutions. Contact Esus E-learning today to see how we can help you develop an engaging and bespoke e-learning solution, email info@esus.ie.